Innovation

Supporting Sustainable Transformation in Financial Services

Consumer expectations regarding sustainable products and services are on the rise. How can the financial sector adapt to meet those expectation and maintain competitiveness?

We prepared a detailed guide for the financial sector, which outlines how to integrate sustainability into existing value propositions and how to build new ones.

How can the aviation industry convince travellers to fly again?

How can the aviation industry convince travellers to fly again?

Our research shows that there are 5 basic types of risk that customers take into account when deciding on whether or not to travel by air. In the full article we’ve listed those risks along with good aviation industry practices, but have we also included examples of strategies from other industries, which may serve as an inspiration. Read the full article

Growth-driving innovation for free?

Growth-driving innovation for free?

It is hard to reach a comfortable balance between investing in innovation and the return on that investment

Have you been thinking of improving an existing product, launching a new solution or adding a new feature to create a unique customer experience? Maybe you’ve been considering streamlining your processes or delivering a technology that can really make a difference?

As much as all these options might be of interest, your first dilemma might be whether to invest in R&D and design at all — since the return might come in a medium to long perspective, while you might have more immediate needs and goals. Or your investors might have a preference for short term focus.

Why investing in empathic design pays off?

One of the reasons why you might be here reading our words is that you doubt investing in empathetic design would yield an attractive return. Thank you then for giving us a chance for convincing you of importance of properly designed research.

First we’ll see how costly launching an innovation without proper research can be. Second, we’ll provide you with a great story about how beneficial empathizing with a user could be when it brings a game changing insight into a business.